Once you have identified all the steps, make a comprehensive list of the employees who interact with your customers.
Starting with your customer service agents who talk to your customers over the phone or chat, all the way to your marketers who conduct webinars and offer product demos, they are the ones who should answer your employee surveys.
Also, identify employees who don't interact directly with your customers but have their data, for example, responses collected by an online survey software tool . Most of these employees are data analysts, production managers, and product developers. On
a day-to-day basis, these employees review a lot of customer data. So, even though they don't interact directly with customers, they'll have a good understanding of how they behave, what problems they commonly face, and how to help them.
Once you’ve identified all of your touchpoints and made a list of all of the employees who interact with your customers (directly and indirectly), it’s essential to leverage your online survey software tool so that your employees can easily answer survey questions.
From emails to social media platforms to corporate portals, identify all of the channels that can be used to conduct employee surveys so that employees can easily participate wherever they are, using their favorite platform and on the device of their choice.
Use the right channels to maximize survey responses. For example, if your business is an online retail store, then it may be a good idea to send your surveys via mobile devices, rather than having your employees use a computer.
will make your employees more engaged when taking the survey. Here are kuwait phone number some tips to help you achieve a better experience with your mobile surveys .
It is equally important to determine the right frequency for collecting employee survey feedback. For example, if you send out surveys frequently, you won’t have enough time to compile and analyze the results.
And consequently, you won’t be able to act on the survey statistics. Likewise, frequent surveys will demotivate your employees and make them unwilling to participate in the future. On the other hand, if you only conduct employee surveys once every 12-18 months, your employees won’t be enthusiastic enough to respond either. Find the optimal amount of time to get the best results.
Once you’ve collected survey results, integrate them with other data sources from your organization, such as feedback and operational data from a customer experience perspective.
For example, employee survey data may tell you that your billing process needs to be improved, but when you combine it with operational data sources (such as a payment transaction) you may realize that this issue is only happening at one branch.
Now, when you examine your customer surveys, you’ll realize that they’ve only been facing this issue for three days. Based on this information, and when you analyze product usage, you’ll discover that it’s due to a new update that was released last weekend. Now you know the root cause and the steps to fix it.