“The Ten Commandments?”
“Yes. And they had a few striking statements. For example, she doesn't believe in reader research, while researching information needs is the starting point of content marketing.”
“Then why doesn't she believe in it?”
“People can’t figure out what they need themselves. Jildou sees it as her quality and work to sense what her readers need, before they know it themselves. You have to be one step ahead of them.”
“Can you give an example?”
“If you were to ask them what they need, no reader would say that, just like Linda, she wants to be on the cover once. But secretly, almost every woman wants that. And so they came up with the idea of making a cover for the 100th Linda with Linda de Mol and a hundred readers. The photoshoot became an event, where all those women could be models for a day.”
LINDA_100__3
Moments of offense
“Great! Did she have any other special statements?” you ask. “She also said that the reader doesn’t know what he’s missing. They once had an item about how to make ends meet in these times of crisis. They thought it would be interesting to ask ex-Ministers of Finance how they dealt with money at home. Each ex-Minister was given a maximum of 200 words, but the stories were much longer and also very interesting. Still, they stuck to the format. The reader doesn’t know what he’s missing. She also talked about ‘moments of offense’.”
“Moments of offense?”
“Yes, that’s the moment when you’re reading jamaica phone data the magazine and you nudge someone to share what you’re reading, like: look, look at this! Every issue should have enough offensive moments.”
“Okay, and the third presentation, from that guy from Vara?”
“From Rutger? He increased the already inhuman information density even further that evening. Unfortunately, I was only able to remember a few things.”
“I don’t know what I’m missing. What did you remember?” you ask.
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