Tie your goals to the link's potential

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Summary: This guide discussed 3 common scenarios that digital marketers experience. Not knowing what keywords to target, or how to go about it can be difficult to navigate. By using the suggested tools and collecting relevant keywords to target your pages will help improve your rankings. The guide by Cyrus Shephard elaborates further on this. Similarly, being able to identify when your rankings have dropped is important to ensure you stay up to date with any issues that could be causing this fluctuation. If you’d like to read more about this, I recommend “SEO Rankings Drop: A Step-By-Step Guide to Recovery”.


Lastly, serving a good user experience has become an important element in digital marketing. If you want to expand your knowledge on this, Rand Fishkin has more to share on this area. Hope this article was helpful and can provide some direction of areas that you can check when you’re faced with an issue and don’t know where to start! How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday Link Building | Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Prioritize your link building efforts and opportunities Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.


As you can see, I'm missing my moustache, but never mind. We've got namibia business email list tons of important things to get through, and so we'll leave the facial hair to the inevitable comments. I want to talk today about how to prioritize your link building efforts and opportunities. I think this comes as a big challenge for many marketers and SEOs because link building can just seem so daunting. So it's tough to know how to get started, and then it's tough to know once you've gotten into the practice of link building, how do you build up a consistent, useful system to do it? That's what I want to walk you through today.


Step 1: value So first off, step one. What I'm going to ask you to do is tie your SEO goals to the reasons that you're building links. So you have some reason that you want links. It is almost certainly to accomplish one of these five things. There might be other things on the list too, but it's almost always one of these areas. A) Rank higher for keyword X. You're trying to get links that point to a particular page on your site, that contain a particular anchor text, so that you can rank better for that.