The more they don't know us the harder it is to grab

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Retargeting Mastery Video Guide NOW LAUNCHED! Want to learn strategies for more effective retargeting (so that your ads are more targeted and successfully bring in quality prospects)? 3 Types of Audiences You Need to Know & Use to Create Effective Ads Picture of Hazwan Syahmi AUTHOR: Hazwan Syahmi 24 October 2019 Facebook Marketing Marketing is a combination of science and art. Science in terms of data, art in terms of strategy. A good marketing strategy is not just about having a great idea.


Come on, now is the era of digital marketing, we set strategies using data. How many sales zimbabwe business email list we want is not enough. We need data like this: How many people have become customers? What is the KPI for one lead? Berapa expected conversion rate? Based on the sales target we want, how much advertising cost should we invest? For example, I want to run Facebook Ads. I already have great creative material, I already have powerful advertising slogans, but if my ads don't reach the right audience, it's no good.


Not all audiences who see our ads know us. their attention to stop by our ad. The easy way is, I organize my advertising strategy into several audience levels. Why? Because each level of audience has a different perspective on our brand. There is an audience waiting for new promotions, products or services from us. There is an audience, still thinking 2-3 times about trying our product/service.