Your presentation doesn't sell?

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One of the biggest challenges for companies today is to create a mature and stable relationship with a customer. As much as it may seem like a joke, this is a fact that many businesses still haven't managed to understand. If you hook a customer with a good idea, you'll have them under your wing for a while.

How to make this an absolute truth is another challenge faced when putting together a presentation.

A presentation pitch can be a good way to win over this audience. We have already covered several aspects of this subject in detail, which you can check out here . In this post, we will explore how you can put together a presentation that sells more.



Introduce yourself to build a relationship
People who don't like or don't know how to pitch and say they don't work.

It is important to make it clear that no presentation pitch should kazakhstan whatsapp number database have the objective of making a sale, as they were not developed for that.

There are several motivational triggers that lead your customer to make a purchasing decision, and a good presentation is certainly not one of those reasons.

The big secret in this matter is to better understand what and who you are going to develop your presentation for.

One of the main goals of a pitch is to serve as an introduction to a relationship with the client. Depending on where the presentation is held, you can leave a hook to delve deeper into a certain subject in a second presentation and, thus, win over that client even more.

The important thing is to establish what is interesting and what is relevant to your potential client: after all, relationships are built on common interests.



Presentations are not necessarily the hook for the sale
We mentioned earlier that the pitch is not intended as a springboard for the sale. It can be a natural process in the customer's experience, who had some trigger activated at that moment and was able to feel engaged by what your brand presented.

Therefore, do not think of the pitch as just a sales tool. It should be much more than that and promote a conversation about a subject with the client. Winning a deal is the result of a good presentation. And it is from this point that the construction of an interesting relationship with the potential client begins. The sale, which happens at a later stage, is a direct consequence of this good relationship.

So, during your pitch , don’t keep throwing around words like “buy” or “acquire” or any other synonym for this action. Show that your product or service has quality and is different, and that it’s worth getting to know. Be careful. And read our post to understand a little more about what we talked about regarding the elements that should be taken into account when putting together a presentation .



Build trust, gain credibility
One of the powerful reasons for a pitch – and which ends up guaranteeing the sale – is the trust that the client has in your product and the best way to obtain this is through an interesting relationship.

And, as we’ve already explained, this is where presentations can help: in building relationships. If you’re able to build a relationship based on trust, your brand gains credibility.

Let's think about a company that works with technology: the natural process for sales is to present the product to potential customers, arouse the person's curiosity about the product or service offered, start a relationship based on this curiosity and gain their trust so that they can, in fact, complete a sale.