The era of free-for-alls on social media is dying out: what do users think of the rip-off?

[samiaseo75]

The culture of free-to-use has been firmly embedded in the DNA of social media for about two decades. However, the era of everything free on 2.0 platforms seems to be coming to an end or is at least destined to coexist with paid subscriptions .

Snapchat was the first to open the floodgates of ghana phone number data paid subscriptions on social networks , which in June last year opened the door to a premium plan costing 4.49 euros per month.

Twitter is expected to follow in the footsteps of Spapchat in November 2022 with the arrival of the Blue subscription service, which in Spain costs between 8 and 11 euros .

Last February, Facebook and Instagram also joined the subscription party , with rates ranging from $11.99 to $14.99.

The great advantages hidden behind the subscriptions that emerge from the belly of 2.0 platforms are (or so their managers swear) verification and authentication as (supposedly infallible) weapons against bots and misinformation that run rampant on social networks.

However, beyond treating users to higher levels of verification and authentication, the advent of paid subscriptions on social networks is also an alternative source of income for these platforms and of providing exclusive content to the audience with the ultimate goal of building loyalty.