How to write a newsletter

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In this section I absolutely do not want to give you lessons in copywriting, we have already seen together that from this point of view even the undersigned has a lot to learn. However, when I talk about how to write a newsletter I am mainly referring to how it is created .

I have been following the marketing bolivia phone number data field for many years now and I have heard all sorts of things, personally I always try to address a single topic. Even when I create newsletters in which there are multiple links, the topic I address is only one . I do this because I want the content to respond as much as possible to the title for which the user started reading, to further avoid giving the impression that it is a click bait title.

However, writing can vary greatly depending on the type of audience we have and our own writing style, but there is a component that could improve or worsen the “deliverability” of your emails.

As a developer, I am talking about the code used to create our newsletters. MailChimp allows us to create our emails in two ways, one involves the use of HTML and CSS while it allows us to create an email with simple text. The first approach also allows us to embellish our email by adding background colors, images and links while the second will represent a very simple text email without even the possibility of inserting an element <a>forcing us to publish our links entirely.

Many say that this last type of email allows you to get in touch with more readers because it increases the number of subscribers who read our communications. My personal opinion is that as often happens in the marketing field you have to experiment with what works best with your audience because only then will you be able to find the format that works best.