Salesforce has presented the essential features

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The company has shown a series of innovations in its Salesforce Customer 360 platform and, in addition, has announced the integration of this platform with Slack , the collaborative work solution recently acquired by Salesforce.

“To meet business challenges and ensure effective work, companies must equip themselves with a new technological framework,” explains Pau Contreras, Vice President of japan telephone number data Solution Engineering at Salesforce Iberia. “It is about combining technologies that allow the integration of business applications with collaborative work solutions. We have called this combination of solutions the Digital Headquarters , a concept that allows companies to meet the demands of a hybrid world, so that they can achieve their objectives from anywhere.”

Contreras has emphasized the hybrid world, which has been consolidated after the pandemic. “80% of interactions in commercial cycles are going to be digital,” he explains. In addition, the tool that Salesforce has presented adds functionalities within marketing and commerce, among other aspects that Contreras has explained in more depth. In fact, after the integration of Slack into the Salesforce portfolio, the company has completed a platform of solutions that make up this Digital Headquarters. This platform is essentially composed of:

Slack : collaborative work solution integrated with business applications.
Salesforce Customer 360 : An integrated CRM platform that unites marketing, sales, commerce, service, analytics and data visualization, platform and integration services, training, industry solutions, and more to give companies a single source of truth about their customers.
Einstein : Salesforce’s AI engine, which powers every Customer 360 application.
Hyperforce – An infrastructure architecture that unifies cloud foundations and enables Salesforce to scale quickly and securely using public cloud partners.