Survival kit to animate your Instagram pages

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Today, social networks represent 1.28 billion daily users with an average usage time of 1 hour and 42 minutes per day 1 . It is therefore an essential lever for your online visibility and for generating traffic in your points of sale. Indeed, 74% of consumers refer to social media before making a purchase 2 . In this article, we will focus on Instagram , discover how to create content, track your performance and animate your pages when you are a network of brands.


1. Instagram in a few words
2. Create relevant content
3. Measure your performance
4. How to animate your Instagram pages when you have several establishments
5. Some tips to remember
Conclusion


Instagram in a few words

1. Instagram in a few words
Instagram is a social network that belongs to Meta , it qatar mobile phone number list allows you to share visual content to its subscribers such as photos , videos or real, but also to all users of the platform. Today, the media has more than 22 million active users each month, in France 3 . It is therefore an essential tool for your online visibility and your local communication.

Here are some key figures about Instagram's audience:

39% of French Internet users use the social network 3 .
69% of users are between 15 and 24 years old 4 .
54% of users are women and 46% are men 5 .
81% of users say Instagram influences their purchasing journey 6 .


Create relevant content

2. Create relevant content
In order for your content to be seen and recognized by Instagram users, create relevant content. Follow our advice on formats, times and content ideas to optimize your visibility.

Engaging formats

On Instagram, you can publish 3 types of formats : carousel, photos and reals . Think about diversifying your publications by using them all. Be careful to adapt your content to the dimensions of Instagram to create a harmonious feed . Without forgetting that your users will probably be on mobile when they visit your page, so think about adapting your campaigns to this type of use to simplify readability.



La Fabrique carousel in Rennes to present the team

Posting days and times

To maximize your chances of being seen and reviewed by Instagram users, it is recommended to post on Mondays and Thursdays, between 7am and 9am or between 5pm and 6pm. Indeed, it is during these time slots that Internet users are most active. Schedule between 4 and 5 posts per week to create a connection with your community and build loyalty.

Post ideas

Depending on your goals, post on different themes:

If you want to communicate with a view to raising awareness , then relay content generated by your users or local influencers. Share testimonials from your customers and partners to highlight their satisfaction. Post business advice to establish yourself as an expert in your field. Talk about your CSR initiatives to show that you are involved and committed.

If your goal is to engage your community , then ask your subscribers questions, launch surveys, organize contests, show the backstage of your projects, present the before/after and share photos of your teams. The goal is to create a bond and then build loyalty.

If you want to generate traffic in store then highlight offers and promotions, talk about your events and news, post photos of your premises, announce your new products in preview. The goal is to show that the in-store experience is memorable.

Don't wait any longer and follow all of these best practices on your Instagram pages to gain notoriety, engage your communities and generate more in-store traffic.


Measure your performance

3. Measure your performance
To measure the results of your campaigns, it is essential to track a few KPIs. Here are some performance indicators to track:


Number of subscribers to your account: this is the number of people subscribed to your page and therefore who follow you. This statistic allows you to track whether your subscribers are increasing or decreasing and therefore whether the content you share is liked or not. Thus, depending on your results, you can adapt your publications. You can also monitor the profiles of your subscribers to see what their interests are and adapt your campaign themes accordingly.

Number of impressions : This is the total number of times your post appeared in Instagram users' news feed. This statistic allows you to see if your posts are sufficiently optimized and appreciated by the media's algorithms. Depending on the results, you will adapt your campaigns to optimize them as much as possible and benefit from the best possible reach.

Engagement rate : This is the number of interactions with your
publication: likes, shares and comments. This statistic will allow you to know if your campaigns are popular and what are the most engaging themes. Depending on your objectives, test and adopt new formats and content.

Follow these indicators regularly and adapt your speeches according to your results. Don't be shy and test new things in order to be as efficient as possible. Find all of this data on Meta Business Suite, in the "statistics" tab. Be careful to refer to the results from Instagram and not Facebook. These statistics are also available on the Digitaleo platform to create, share and also measure the performance of your campaigns in the same place.



Statistics of your Instagram campaigns via the Meta Business Suite interface

Statistics of your Instagram campaigns via the Meta Business Suite interface