What they might look like

[asikurrahman]

As already mentioned, CTAs are nothing more than buttons that potential customers can click on and appear in multiple shapes and colors. Although they are almost always rectangles in which a simple text is inserted, nothing excludes the possibility of inserting photos, images, or animated gifs. What matters is that users understand that they can click on them to get something of interest to them, therefore, it is better not to overdo it.

What elements lead to clicking a Call to Action: examples
To better explain how to create a truly effective Call to Action, we must take into account some elements that lead the visitor to click on it. Below we have 4 fundamental points.

We focus on an attractive design . If we want a user to want to click on the Call to Action, they must notice it, only in this case it is allowed to go wild using colors. Yes, therefore, to tones that are openly contrasting with the pages of the site and buttons large enough to be seen, for example, 225 x 45 pixels;
We insert textual content that stimulates action . It is not enough to write "subscribe", because it would not be a message capable of expressing the need and importance of clicking and would not attract the user's attention;
Let’s make a clear proposal . Customers want to know benin telegram lead exactly what will happen once they click the CTA, so they need to know that they are about to download an e-Book, that they are requesting samples or booking a free consultation. The Call to Action must always specify what people will get once they decide to click;
We create pages that are dedicated to each stage of the purchasing process . The call to action will obtain greater results if, once clicked, the user is directed to a targeted landing page , and not to a generic page of the site.
For example, a "contact us" call to action is less attractive and therefore less effective for lead conversions than a more specific one that sends to a landing page that offers a free download. A CTA needs to be created knowing what stage of the sales process it refers to.

How to Create a Call to Action
The drawings to create them can be made with any graphics tool. One of these is Illustrator, but those who are less practical can still use a simple tool like Canva. To insert them into the website, however, you need to use marketing automation software , where we will also choose the design and customize the CTA with text, style, color or an image created, precisely, with Illustrator.

Below we will draw up a short but effective checklist of actions to take to create an effective CTA, with some examples.

The message must be short but effective
The goal is to increase lead conversions, so the message must be concise but perfectly descriptive of our offer. "Click here" will never be as effective as "Click here to download the free ebook".