Certain fields, relying on SQL knowledge to do anything significant.

[akiyaaa]

Again, UX plays a huge role in this but the mechanics behind the platform are far more important when it comes to data. Some of the more primitive systems aren’t built in a way that allows the tool to reach or load data in a way that’s easily segmented or manipulated by marketers.

Eloqua and Marketing Cloud are very powerful tools and both handle reporting very well.

However, I’d argue that with Datorama (a Salesforce acquisition in 2018) powering the reporting within Marketing Cloud, it’s very hard to compete with. I mean, Datorama at the time had customers like IBM and Ticketmaster then Salesforce came and bought them to supercharge analytics within these platforms.

Oracle did try to bundle their BI tool in with Eloqua but our denmark mobile number experience is that this is difficult to use even for advanced users and only allows access to

Screengrab of Eloqua reporting dashboard

Source: Oracle Help Center

Marketing Cloud reporting dashboard screenshot

Source: Salesforce Marketing Cloud YouTube Channel

Learning and support
If there’s something you don’t understand, you want to know you have resources to lean on to work out the knowledge gap. Now, both companies provide resources but here’s the difference:

Oracle University: Paid

Salesforce Trailhead: Free

Trailhead is actually gamified and if you don’t know already, there’s a massive community of professionals who help each other out. We’ve got the Salesforce community where you can post problems and get answers, there are Slack channels and partners like us who can help.

Home page of the Eloqua paid support subscription

Source: Oracle University

Home page of the Salesforce Trailhead support centre

Source: Trailhead

If you’re weighing up Marketing Cloud versus Eloqua or reacting to the news that teams are being laid off by searching out Eloqua alternatives. I hope this blog was at least slightly useful and apologise for any biased statements. As I said at the beginning, we’re a Salesforce Partner and are 100% focused on Salesforce software. We don’t work on any other platform even though we have experience in the team in E

Source: Oracle

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