Do I need both Pardot and CRM software?
The short answer is yes, and it must be Salesforce Sales Cloud.
Previously, it was possible to purchase individual Pardot licenses but these days, Salesforce literally cannot sell Pardot without a Sales Cloud license.
Pardot is most effective when marketers can tie the activity to precise sales and revenue, allowing them to demonstrate ROI, and this requires integrated CRM software. Salesforce is well aware of this so the two products come hand-in-hand.
Although, for the record, it is possible to set up users who can only access Pardot (via Salesforce Identity Licenses) and you can read more about user licenses and the like here.
How do I integrate Pardot with Sales Cloud?
Pardot is owned by Salesforce, so naturally, Sales Cloud CRM is the only system you will be able to use for setup and integration. This isn’t a restriction either! The two are well known for being the best-integrated MAP tools in the space. There’s a reason Pardot doesn’t integrate with other CRMs!
Chart showing Salesforce crm with highest market share
It gives you the best CRM features and support in the industry denmark dialing code and because Pardot and Sales Cloud are designed to work together nicely, the integration comes out of the box.
Needless to say, there are still some settings and configuration to navigate, and integrating Pardot and Salesforce when you first implement is vital to ensuring your data syncs correctly and users in both accounts receive the proper insights and information they need.
At MarCloud we offer free audits of Pardot accounts and often, we see straight away there are sync issues that need resolving. That’s why we’ve written plenty of content about integrating Pardot and Salesforce:
The Ins and Outs of Pardot and Salesforce Integration
Understanding Pardot and Salesforce Sync Behaviours
Common Pardot Sync Errors & How to Approach Them
Pardot vs other marketing auto
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