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January is almost here… calm, confident and full of yourself [WE INTERRUPT YOUR GOOD VIBES MOMENT SO YOU CAN BUY, RIGHT NOW, THIS PRODUCT THAT HAS NOTHING TO DO WITH YOU FROM A BRAND YOU'VE NEVER HEARD OF]. On a scale of zero to ten, what are the chances of this type of advertising being successful ...

Lead generation is one of the fundamental pillars of digital marketing today. Without good lead capture and nurturing , it is practically impossible to expand your business and increase your company's revenue.

However, this strategy must be adapted to the Brazilian market in order to maximize its ...

Digital marketing, in its broadest and most complete definition, “is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Digital marketing identifies unfulfilled needs and desires.

It defines, measures and quantifies the size of the ...

Essential Tips for Delighting Customers – Companies that focus on customer loyalty, or what he calls “customer delight”, guarantee an army of spokespeople for their brand.

These customers, with their engagement potential, act as a nucleus of attraction for new buyers, and spread the brand's good ...

In today’s business environment, a website is not just a marketing tool, but a central component of a company’s digital infrastructure. Modern website development goes beyond a visually appealing page; it must incorporate enterprise solutions that streamline processes, increase efficiency, and ...

Finding the right keywords for your content is one of the most important steps in any digital marketing strategy . Choosing the right keywords can increase your website’s visibility, attract the right audience, and boost your search results. But where do you start? Luckily, there are several tools ...

Whether it's a broken dishwasher or a new internet connection, each of us has probably come across the following sentence in a similar form at some point: "Please be ready for our customer service between 7 a.m. and 7 p.m.." In the third year of Corona and the subsequent return to the office, this ...

Today, artificial intelligence (AI) is at a historic turning point. This evolution, which began with systems based on simple rules, has now reached an astonishing level of complexity thanks to algorithms capable of learning and adapting. This advancement, driven by developments in machine learning ...

Depending on the number of products and the various buyer segments, as well as the different sales channels, there can be a large number of customer journeys. These need to be explored, categorized and prioritized in terms of their economic implications and potential. We are talking about the ...

In our digitally connected world, artificial intelligence (AI) plays an increasingly important role in shaping the relationships between companies and their customers. It has become indispensable throughout the customer journey, which encompasses all touchpoints between a customer and a company. By ...