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Most users expect to see images or videos related to the content on a website. This multimedia content should be optimized, which will help you attract more visitors to your page and keep them there longer.

Write alternative text (alt text) that briefly but accurately describes the image on a page ...

Implementing the 12 fundamental settings on a WordPress site is essential for achieving SEO success.

In this sense, these practices optimize the structure, visibility, and relevance of content, which improves search engine rankings and increases the likelihood of attracting quality organic traffic ...

Optimizing these scores not only improves the user experience, but can also positively influence a website's SEO ranking.

With Google placing increasing emphasis on usability and speed, understanding and implementing improvements based on Core Web Vitals has become essential to any effective ...

Roadmaps allow you to structure and visualize the customer conversion process , from the first contact to the final purchase. This is essential in PPC, where every click represents a significant investment.

By having a clear roadmap, you can identify critical points in the customer journey and ...

SEO screening is essential for any business looking to establish a strong online presence.

An SEO forecast allows you to identify the most relevant keywords for your business. These keywords are the terms users enter into search engines, and optimizing your content around them increases your ...

PPC campaigns are a powerful tool in digital marketing that allows businesses to achieve their business goals effectively and efficiently.

Learn the 13 Google Ads settings you should know when running international PPC campaigns.
When running international PPC campaigns in Google Ads, it's ...

The new Google Analytics 4 (GA4) update is coming and it brings with it major changes that will impact your business. It is essential to be prepared and make the most of the opportunities that this new version of Google Analytics offers.

Starting July 1, 2023, Universal Analytics (GA3) will stop ...

The contemporary business world is increasingly digitalized, and online presence has become a critical factor for the success of any company. In this context, developing a website emerges as a fundamental step in establishing and strengthening a company's digital presence.


In this article, we ...

In the current digital landscape, technology plays a fundamental role in transforming marketing strategies. Among these innovations, Machine Learning stands out as one of the most impactful, allowing companies to use large volumes of data to optimize their campaigns and increase the efficiency of ...

Tau Marketing is super proud to sponsor one of the biggest marketing events of the year: RD Summit 2024, which this year will take place in São Paulo and we are very excited about it!

RD Station is a reference company in Brazil and also in other countries when it comes to marketing and the RD ...