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Even outside of the data source itself, there can be factors that affect it. For instance, Google Analytics channel data relies on people using UTM codes correctly. Make sure you invest time in creating training programs that inform stakeholders of how their actions can impact data. Create processes ...

These pages will generally be in the /catalogsearch/ URL path. For example, here’s a Magento site where over 4,000 internal search pages have gotten caught in Google’s index: Internal search pages indexed in Google search results. In order to ensure that these pages don’t get indexed by Google, you ...

These links are all unique to desktop, although the mobile version does have a “Top of page” link instead of the “Back to top” link. Anchor links on the desktop version of Amazon UK. Anchor links on the mobile version of Amazon UK. Amazon UK desktop (top) vs. Amazon UK mobile (bottom) You probably ...

And considering SEO efforts take months to get results anyways, your next in-house SEO hire should be comfortable with short-term and long-term strategic planning. To test for this ability, tell the interviewee your goals, share some insights, and see what sort of plan they present to you. If they ...

E
nough if you look in your own Google Discover, you'll probably see a lot of AMP pages. But it's definitely not a requirement. Indeed there are even some sites doing well with slower pages, but they tend to be more a household name or very authoritative brands within their space, which possibly ...

When done well, your local SEO efforts convince search engines like Google that your business deserves to be visible in their results when people are searching for what you offer in the place you offer it. 2. How do you know if you need local SEO? Sign saying 'swimming pool rules & regulations' in ...

For a deep dive on this popular topic, read I Want to Rank Beyond My Location: A Guide to How This Works. 6. How do I check my local SEO rankings? Swimmers wait to see their times in their lanes at a swimming race. This is an excellent foundational question. First, you must know that local and ...

You’ll also have more control over your own hosting environment, allowing you to “tune-up your engine” with things like the latest versions of PHP, MySQL, Varnish caching, and other modern web server technologies. You’ll no longer be at the mercy of your shared hosting company’s greed as they stuff ...

For example, disclaimers or special offers. 3. To pin an asset, hover to the right of any headline or description when setting up the Ad and click on the pin icon that appears. Then select the position where you want the headline or description to appear. 4. Pinning a headline or description to one ...

Share of voice The benefit for us of prioritizing share of voice over ranking is that it normalizes dramatic shifts in time series reports based on ranking fluctuations from low-volume queries. Ranking reports, as we all know, can be a serious roller coaster. Share of voice, on the other hand ...