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As Pulse’s content writer, I often hold blogging training sessions for our clients.

During these presentations, I often find myself using a local newspaper to explain concepts and ideas. I’ll use the “lede” of stories in the lifestyle section of our local papers to show clients how they should ...

If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best features your account has to offer. Facebook Insights data offers a wealth of information, all of which can help you improve your ...

As we approach the end of 2017, you should start to think about gathering information for your business’ or organization’s annual report. This yearly report to shareholders documenting your business’ or organization’s activities and finances for the year is a great way to display your performance ...

Shelby here! As Pulse’s project manager and former content writer and editor, I have a certain set of skills that I’m most comfortable writing about. These include content marketing, social media marketing, and email marketing – to name a few. However, I’m not as experienced in graphic design and ...

On Jan. 11, Mark Zuckerberg, co-founder, chairman, and CEO of Facebook, announced a Facebook News Feed change that will affect anyone who uses the platform. The News Feed, a collection of posts, photos, and videos from a Facebook user’s friends, family, and the pages they follow, will go through a ...

If you haven’t heard the news, a scandal is currently dominating discussions concerning Facebook. Here’s a quick run-down if you missed the news: Cambridge Analytica, a data analytics firm, was recently exposed by whistleblower and former employee Christopher Wylie for harvesting data for political ...

Halloween has come and gone, so we all know that it’s just about time for the marketing to start up for the holiday season. If you maintain a Facebook page for your business, you may be wondering how best to get your audience into the holiday spirit. With that being said, here are five Facebook ...

For many businesses, guiding visitors towards conversion of some kind is a major purpose of the website, whether that’s direct product sales, sales leads through contact forms, or even newsletter signups. It would make sense, then, that optimizing the user experience mentioned above to push visitors ...

Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of how personal information is collected and used on social media ...

Starting your holiday marketing sooner rather than later is always a great idea, but if you’ve been procrastinating (we’ve all been there!), don’t worry — it’s not too late!

A 2019 survey found that 4 out of every 10 shoppers were planning to start their holiday shopping before November. A more ...