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Manufacturers in the post-Soviet space traditionally paid attention to design last, first developing a working technology and not focusing on ergonomics and style. But today, companies are betting on appearance and convenience to stand out in such a competitive market.

Returning to domestic ...

Assessing the degree to which each area of ​​the company's activity corresponds to its overall strategic development prospects . At this stage, the extent to which the new industry corresponds to the company's current production cycles and how well it can complement the overall corporate strategy is ...

So why do employees "dump" the manager's orders? In fact, the excuses can be different - from banal family circumstances to headaches due to seismic danger somewhere in Kathmandu. But the real reasons remain behind the scenes.

This is hidden sabotage. People continue to go to work, perform basic ...

When providing services, the generally accepted profit margin is 15-20% of the budget. If you really want to get into the project, you can reduce the profit from 10% of the budget. Working without profit is a dead end. Without it, there will be no opportunity to develop your own business, invest in ...

So why do employees "dump" the manager's orders? In fact, the excuses can be different - from banal family circumstances to headaches due to seismic danger somewhere in Kathmandu. But the real reasons remain behind the scenes.

This is hidden sabotage. People continue to go to work, perform basic ...

What is it? Affinity index (also called the conformity index) is an indicator of the share of the target audience to the total. Its value is displayed as a percentage. This metric is necessary for assessing the use of certain promotion channels.

How to find out? You can calculate the affinity ...

When a company is developing and expanding its customer base, it must not forget that it must also retain its old ones.

According to research conducted by Adobe, the conversion rate for acquiring new users in e-commerce averages 1–3%. If we talk about existing customers, this figure can be 60–70 ...

Until 2010, when marketing had firmly established itself in Russian companies, the position of marketing director was found only in large corporations. However, later even small firms began to include it in their staff.

Companies in need of a Marketing Director

Does every company need such a ...

What is it? A sales pipeline is an analytics tool that clearly demonstrates deal stages and factors that influence conversion. This is how it differs from a funnel, which only shows points of interaction with a client, but does not provide a forecast.

What to pay attention to? The pipeline is ...

In Perm, there is a family health clinic called Medlife. Moreover, there is also an aesthetic medicine center, a vitamin bar, a drugstore, a beauty salon, and a fitness center, all with the same name. A family clinic from Chelyabinsk naturally decided to open a clothing store for pregnant women and ...