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4C is a social intelligence platform that collects public data from social networks and then works on that data by applying algorithms to determine the affinities between audiences and brands. This generates a torrent of precise information that allows for the creation of highly effective campaigns ...

With almost a week to go until Valentine's Day, today, February 6, we celebrate Safer Internet Day . Although the objective is to raise awareness among children and adolescents about responsible, safe and positive use of the Internet, perhaps we, as adults, should take into account the following ...

Training Influencers Master in Digital Marketing social media
Among the professional speakers we invited to the 2nd edition of the Master, we were able to count on Jesús San Román , Co-Founder of Binfluencer, who informed all the specialists who are training in the Master in Digital Marketing at the ...

Once again, with the end of November comes Black Friday. This commercial milestone marks the start of Christmas shopping. Offers of all kinds are already among the most aggressive of the year and this magical day has become an entire week, extending into the so-called cyber-monday. Setting a budget ...