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As a company, having well-defined and established marketing strategies is more than just a method for growth, it is a necessity. It is important to have effective campaigns in the different areas of marketing, to attract more clients and secure existing ones.

There are different forms and types of ...

If you want to sell more, start by looking at your current customers. According to HubSpot’s 2020 State of Marketing Report , more than 60% of marketers say they are doing some form of customer marketing, and for 70% of them, the tactic has been at least “moderately effective” in its purpose ...

If you don't have one yet, a sales plan might be just what you need to help you map out your strategy and measure its effectiveness.

Writing and implementing a sales plan is an excellent practice for business success and can be key to identifying exactly what you need to do to reach your revenue ...

Even the most beautiful music, if played for the wrong audience, won't resonate. An audience expecting to hear a concert will likely abandon you if you choose to play a jazz standard instead.

This same principle applies to your sales and marketing content.

If your content doesn’t strike the right ...

One of the biggest limitations for many entrepreneurs when they want to sell online is not having their own website, this is because they do not have the budget or the technical knowledge necessary to create and manage it.

While having your own website is a powerful tool that offers many benefits ...

One of the biggest limitations for many entrepreneurs when they want to sell online is not having their own website, this is because they do not have the budget or the technical knowledge necessary to create and manage it.

While having your own website is a powerful tool that offers many benefits ...

Newsletters are one of the different types of emails that you are probably already sending and that you should not skip for any reason.

You may love the design of your newsletter right now , but since beauty is subjective, that doesn't guarantee that your subscribers will love it. An old-fashioned ...

E-commerce turnover has seen tremendous growth in recent years. In 2021 alone, sales in online stores worldwide amounted to approximately US$4.9 trillion. This figure is expected to grow by 50% in 2025 , reaching a whopping US$7.4 trillion.

Although ecommerce activity is generally believed to be ...

On February 14th, Valentine's Day is celebrated in several Latin American and European countries. In many places, people exchange gifts to celebrate this day. Others wear red, and many give chocolates, special arrangements, flowers, poetry, etc.

But you already knew that, let's look at some ...

Humans are visual creatures. We are hardwired to respond better to information when it is represented in graphical media rather than in plain text. A message can provide a lot of value, but if it is accompanied by poor quality design, it will not have half the impact it should have. The same is true ...