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Column – In 1748, John Montagu, the 4th Earl of Sandwich, spent a large part of his free time playing cards. His problem? He liked to snack during his favorite hobby, but didn’t want to get his hands dirty. He came up with the idea of ​​putting his meat between two slices of bread, so he could keep ...

Have you ever eaten dab? The chances are slim, because this type of fish is still often thrown overboard. A shame, because dab is tasty and versatile. That is one of the things that comes forward on the Instagram account @bartsfishtales . In this podcast I talk to Bart van Olphen, co-founder of the ...

Social media make it visible to everyone how a company is being talked about. This can have a major impact on reputation. A complaint can develop into a crisis, a crisis can lead to a bad reputation and a bad reputation costs a company money. More and more companies feel the need to do reputation ...

Going viral. It seems so easy these days, because everyone can grab a stage via various media and channels. For example, you can simply livestream from your living room via YouTube and Facebook. Former radio DJ Patrick Kicken went viral before the word even existed. But what is the power of a good ...

Chances are that you, like me, are part of many group chats on WhatsApp. One for your group(s) of friends, one for your colleagues and of course one for your family. In addition, there are also increasingly conversations with, for example, your internet provider, your travel organization or your ...

“What does the perfect Facebook ad for my target group look like?” A difficult question that Facebook advertisers spend a lot of time on and constantly struggle with. Facebook recently launched a brand new feature that makes this a lot easier. A feature that many Facebook advertisers have been ...

Earlier this year, Instagram introduced a new feature that allows you to post multiple photos or videos in one post. Users can swipe left or right in a post to view the different images. Super handy, also for you as an entrepreneur or marketer. I share tips and examples to use this feature.

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An event is often one of the benchmarks in the year for organizations. Of course, this requires a digital translation. Preferably engaging , trending , visually strong and an enhancement of the offline experience. But where do you start?

At the beginning, I want to claim. Connect already with the ...

Branded content performs much better on Instagram than on other social media. This is evident from research. It is therefore useful for companies to advertise via this social channel. But how do you do this smartly? In this article you will get 5 tips for a #killerstrategy on Instagram.


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Will Jon Snow or the White Walker win the battle for attention? No, it is not a catch-up to the winter weather. Game of Thrones fans quickly make the connection. I saw two different Facebook ads for the game Game of Thrones: Conquest. But which ad manages to attract more attention? To answer this ...