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WPO is an acronym for the English expression "Web Performance Optimization". It consists of a set of strategies and good practices to improve the performance of a website in its technical aspect, such as page loading speed and user browsing experience.

User experience when browsing a website has ...

Being found organically on the Internet has become one of the main needs of small and large companies. To achieve this, an SEO audit is the perfect starting point for any positioning strategy.

With an SEO audit you can identify where you are and what is needed to achieve your website's goals.

This ...

Content personalization aims to develop specific and individualized marketing materials and actions. Through market, purchase and navigation data, companies can offer different experiences depending on the stage of the purchase journey, profile or consumer behavior.

Just over 100 years ago, the ...

Multichannel marketing aims to spread a campaign across different platforms. The idea is to expand and distribute it in different formats in order to reach the maximum number of consumers. This allows for greater brand recognition and, mainly, sales.

Think quickly: how many marketing campaign ...

Gaining visibility in the digital spectrum is the ultimate goal of Digital Marketing, and this involves relying on various tools, strategies and methodologies capable of causing more and more users to interact with a specific brand. One of these strategies is Earned Media, and in this post we will ...

Anyone who has spent any amount of time researching and learning about search engine positioning, i.e. SEO performance, recognizes that website speed is one of the most important and determining factors for a site to attract traffic and, of course, generate visibility and business opportunities ...

Performance Marketing is a strategy derived from Digital Marketing that focuses on results. Therefore, all decisions are made based on data, which is constantly monitored and tested.

New media, new ways of communicating. None of this is new. That is why we have seen numerous developments in ...

Organic traffic is the amount of visits to your website that you get spontaneously, without using ads. In general, this type of traffic comes from search engines like Google and Bing.

Digital marketing starts with attracting people. If you can't attract the right audience to your digital channels ...

Inbound Marketing trends for 2021 build a broad, varied and surprising ecosystem that integrates the latest technologies, a focus on the user and the inspiring creative essence of Attraction Marketing. Read this post carefully so you can learn about them in depth!
Inbound Marketing is becoming more ...

Success stories (or case studies) are ideal Content Marketing resources for the bottom of the sales funnel. They serve to tell stories of customers who have had positive results when buying and using your products and show the full potential of your brand. In this article you will learn everything ...