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It is natural for customers to have questions and smart businesses use the opportunity within GBP to compile questions and answers to enhance their listing and ensure answers are easy to find.

These appear as part of your business listing in the knowledge panel.

Background pattern Description ...

Google Business Profile (formerly known as Google My Business) is the platform that powers Google's business listings, giving your business the opportunity to be featured in the local pack, as well as appear in a variety of results and manage how your information is displayed.

It is a platform that ...

o, I completely reworked my content from scratch and turned that list of techniques into the ultimate conversion rate optimization guide.

Backlinko – Conversion rate optimization
Now that my page matches search intent, it gets 214% more organic traffic than before.

214% more organic traffic than ...

This is a great complement to the Google Analytics organic traffic report we just talked about.

This Search Console report essentially shows you how many people VIEWED your site and how many of those people CLICKED to your site.

Total Clicks vs. Impressions
As you can imagine, the more people who ...

And I can tell you from experience that longer content tends to rank better in search engines.

For example, one keyword that we rank #1 for is: "Mobile SEO". This is a very competitive keyword.

They compete with authoritative sites like Yoast and even Google!

Google SERP – Mobile SEO
That's why I ...

So when you start working on writing a new guide, use much of the structure of your already published guides as a basis .

Use a template: Most professional content writers work from tried-and-true templates. Here are 5 content templates you can use to create outlines .
Use top-performing content ...