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An SSL security certificate is a fundamental component of your site's security, as it encrypts all information and makes it secure against third-party exploits.

In a previous article, we discussed the precious green padlock in the browser bar, which indicates that your site has verified security ...

A good content strategy will help you build your audiences and potential customers through a direct and close relationship, as well as acting as the backbone of your conversion funnel. Content marketing improves your brand image and search engine rankings.

The goal is to captivate, attract, and ...

AI now allows advertisers to provide reference images to generate company-aligned content, including fonts, colors, and logos, to ensure their brand identity is visually consistent across all ad formats.

Performance Max will also offer more detailed branding guidelines, ensuring visual consistency ...

Account Based Marketing is not a new concept for many professionals who work with B2B marketing. This is explained by the fact that many professionals who have adopted ABM in their routine have had surprising results in terms of budget and return on investment.

As we mentioned earlier, B2B ...

So far, we've explained what CRM software is and how it helps you organize processes to increase your company's sales results. But if you're still not convinced that CRM can really achieve this feat , we've listed below some more advantages it will bring to your business.



CRM expands your ...

If you still have doubts about the effectiveness of this type of advertising, try it out. Create an ad that directs the reader to a lead capture page on your website.

Since the investment in online advertising is much lower than in print, if the campaign is unsuccessful, you will not suffer ...

Benefits
In addition to the benefits mentioned, it is important to highlight one of the points that weighs heavily when choosing a marketing strategy: cost-benefit. When working with conventional marketing, the costs of advertising services are quite high, as it is carried out for the general public ...

The great power of social networks is the ability to interact with the public, so don't waste the opportunity to promote your website, as well as your content, on them.

Responding to comments and messages, as well as sharing posts, are actions that increase the reach of your content, driving ...

According to a survey carried out byAdobe Digital Insights, Google searches account for 61% of online traffic via smartphones. For the retail market, accesses made via online searches reach 85%.


Increasing search traffic is one of the biggest desires of those who work in the digital world. It is ...

We have seen that both Press Release and Guest Post are great ways to attract customers to a company. However, there are basic differences, such as the following.

The medium in which it will be published
Typically, Press Releases are published in newspapers (digital or printed) or different portals ...