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Starting a franchise in Brazil comes with unique challenges, but hosting local events and promotions has proven to be an effective strategy for establishing brands and building a solid customer base.

However, just as important as executing these actions is the ability to measure their success ...

What is the R&D department in a company?
The abbreviation R&D was borrowed from the English words Research and Development and refers to scientific research and development work . They are conducted in various companies and industries. In some, e.g. IT, they seem necessary - the dynamics of change ...

Some people are even surprised when I mention the need to cluster the types of customers they have. This is a warning sign about the advertising campaigns they are running, since they have not defined the target audience, so how can they get the offer right?

The way forward is to learn how to ...