Email Forums

This data was collected a year ago from analyses carried out by research institutions or directly released by the interested Social Networks, in the United States. Sources at the bottom of the article.

About half of the companies involved in the survey plan to spend more than 30% of their total ...

By analyzing the e-commerce projects that we have actually seen work by exploiting the power of Google Ads , some common traits between the "winning projects" and the "losing projects" stand out, given the same conditions such as correct strategy and execution of the campaigns , adequate spending ...

For example, by optimizing and reducing the size of images . Do we really need all the images on the entire website to be very high resolution and weigh a lot? Probably not.

The same applies to videos: it is true, numerous surveys confirm that they are considered more engaging and interactive than ...

Now that we've explained what YouTube Shorts are , let's understand why they represent a major turning point for the platform and see how they can be best used .

YouTube Shorts can be a great way for brands to further engage their audiences and increase brand awareness among their customers ...

As always, the best way for a brand to use a social network is to create content that is as native and appropriate for that specific platform as possible.

That doesn't mean all brands should use TikTok Now.: the first thing to do is to evaluate whether it makes sense to interact with your audience ...

If until a couple of years ago we often heard things like “Social video is exploding” , today it is now a fact.

Audiences increasingly demand and expect video content from creators and brands.

In recent years, in fact, social platforms have increasingly focused on video formats , thanks to the ...

Ok, now that the initial settings are done, let's move on to the actual creation of a social campaign on Meta.

I think the first thing to understand is the actual structure of the sponsored Meta, if the level structure of the campaigns is not clear from the start, it becomes complicated to fully ...

Campaigns, Asset Groups, Assets, Card Groups How to organize a PMax campaign?

Everyone develops their own experiences, and each account and each project has its own story. However, there are some best practices that tend to work well across the board.

Ad campaigns can be divided into multiple PMax ...

A couple of very interesting “joint ventures” between Google profiles and Google Ads :

Update / send offline conversion data to Google Ads for each review received! This is a very advanced automation, for those who have active campaigns in Google Ads: it allows you to provide Google Ads with ...

According to statistics released by Unicode , today 92% of the world's population uses Emoji online.

But do we all attribute the same meaning to them? Can there be differences and/or misunderstandings from state to state or from one generation to another? What role do emojis play in web marketing ...