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What is account based marketing ? It is a marketing technique aimed at intercepting (and then talking to) a specific target , identifying the tone of voice, the topics and the levers of interest towards the target interlocutor and subsequently informing him about a specific service or product ...

cWorking with a CRM makes life much easier for the sales and marketing team, thanks to the fact that it allows for complete alignment of both departments, as well as the automation of tasks, one of its greatest attractions when deciding to use this tool.



These offer a number of advantages that ...

Event Feedback: The Alpha and Omega of Corporate Post-Event
How many times have you thought that the success of a corporate event depends on its correct execution and immediate resonance? Those who work in this sector know well that the authentic value lies in what follows the event itself ...

Hubspot is undoubtedly one of the sovereign platforms of Marketing Automation. In 2021, 121,000 companies relied on the Boston giant and the trend seems destined to increase. In fact, Hubspot offers features that allow you to precisely manage strategies and processes that are fundamental for lead ...

New does not automatically mean better. When talking about business trends , the first misunderstanding that often occurs is to think that any new proposal is certainly an improvement for the growth of the company. This is not the case, it is necessary to explore the territory of digital innovation ...

How to maximize Marketing & Sales efforts by automating related processes?

Marketing automation is a methodological solution that, through a combination of activities, technology and processes , allows for the complete automation of numerous work steps related to digital marketing & sales, with a ...

The importance of profiling and Data Intelligence ensured by CRM to find qualified leads;
Use CRM to get automation and scalability that supports lead generation;
How to Boost Lead Generation with CRM Integration and Other Platforms;
Measuring and optimizing lead generation in real time using CRM ...

the paradigmatic evolution of marketing automation;
data analysis as a tool for better understanding the corporate audience;
Collecting quality data: why it is important and which tools to use;
the importance of periodic data cleansing for better marketing automation;
Demographic Data Analysis ...

With “ smart content ”, which in Italian we could translate as “intelligent” or “adaptive” contents, we mean those textual elements of a web page (or an e-mail) that, based on some configured rules, change to better adapt to the user who is using it.

In essence, you create personalized experiences ...

Defining corporate storytelling in the B2B Content Marketing landscape;
The advantages that corporate storytelling ensures;
The possible challenges to face in creating an adequate corporate storytelling;
How to best create and implement corporate storytelling in B2B content marketing ...