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In this guide, I will present 10 key principles that you can use in your company to build positive customer experiences - Customer Experience.

In short:

Customer Persona - who is your customer
Create a skilled customer service team
Appropriate content - consistent communication
Build a ...

Before I move on to discussing the most common mistakes that ruin user experience, I will briefly explain what UX actually is.

UX (User Experience) is a strategy for designing a website in such a way that it provides a positive experience.

That's why it's a good idea to have a UX designer as part ...

To find the answer to the above questions, you must first do one very important thing. This is a thorough and in-depth analysis of your company profile and your competitors. Then you can compare the results, draw conclusions and use them to optimize your company profile.

Unfortunately, no article ...

Google Analytics 4 is the latest version of Google Analytics. It's a completely new generation of web analytics that allows marketers to effectively analyze important metrics, not just track traffic.

Google Analytics 4 tracks the entire customer journey across multiple platforms and uses AI and ...

Adding a Google review is a very simple process that you can do in just a few minutes. All you need to do is:

You will log in to your Google account.
Login to your Google account

Login to your Google account

Then, in your browser, you will enter the name of the location you are interested in ...

The owner of the online store Aluroli.pl , a manufacturer of roller blinds, also decided to use SaaS software in the Premium version. His example shows that such a solution offers a wide range of possibilities, as evidenced by the extensive product configurator.

This configurator allows you to not ...

The time decay model gives more credit to touchpoints that are closer to the time of conversion. For example, credit can be given based on a 7-day half-life, meaning that a click that occurred 8 days before conversion gets half as much credit for the conversion as a click that occurred 1 day before ...

In the Beginning There Was the Word - What Is a Corporate Blog Really?
A blog is nothing more than a website where you can publish articles, news, or posts about your company. By blogging, you share knowledge and build long-term relationships with your current and perhaps future customers. In an era ...

Nowadays, most internet users access websites using mobile devices, phones and tablets. They often do this using mobile network data, without being connected to a fast and stable internet connection via fiber optics or Wi-Fi. Although today's internet connection via a mobile network is usually ...

As someone like me who spends most of my days studying the impact of social media on small businesses, it's always interesting to speak to business owners who are hesitant to use social media to reach their customers.

Although I try to put myself in their shoes, it takes me a while to remember that ...