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There are 5 elements of a marketing automation campaign that are essential for success. Marketing automation is one of the most profitable and highest ROI strategies out there. The reason is that it allows you to automate a wide variety of marketing actions based on user behavior .

In this way, the ...

SMS marketing for the insurance sector is a crucial strategy for a digital marketing plan aimed at this sector. For example, the use of messages to inform about new possibilities in your contract is one of the great advantages of this channel.

In addition, SMS marketing for the insurance sector is ...

In the digital age, marketing strategists are increasingly having to rack their brains to connect with potential customers. In an increasingly saturated market, it is time to rely on alternatives such as SMS Marketing to promote events.

The first SMS was sent over 25 years ago and remains one of ...

Automated landing pages can be a powerful tool in your digital marketing strategies. Their automation simplifies the lead generation process with less effort.

According to Hubspot, increasing your landing pages from 1-5 pages to 6-10 results in 55% more conversions . That means the more landing ...

The marketing calendar is a strategic resource that will guide you through 2024, highlighting crucial dates, holidays, and unmissable events. In today's marketing, it is essential to anticipate trends, connect with the audience at key moments, and maximize every opportunity.

In this post we will ...

Nowadays, you need to know how to adapt your marketing automation strategy during the coronavirus in order to mitigate its consequences as much as possible. This situation has become a major global crisis, affecting all sectors. You are probably wondering what you should do to keep your strategies ...

Digital transformation in SMEs today is not an option. This is an era of major changes and spectacular technological progress. Immersed in the Fourth Industrial Revolution, there is no choice but to carry out a profound transformation of the company at all levels, incorporating and exploiting ...

The lockdown period has had a huge impact on our lives and our consumption habits. With the outside world locked down, people have looked for ways to have fun in their own homes. The vast majority have intensified their use of mobile phones and app stores, such as Google Play, have reached record ...

Companies in the digital world always run the risk of being discredited, which is why it is necessary to know how to apply email campaigns for reputation crises. This often occurs because a customer was not satisfied with the product or service they purchased. And sometimes because of some illegal ...

If most of your digital strategies are based on emails, you probably already know the advantages of email marketing. It is a very popular medium among companies thanks to its wide reach. In addition, it offers the possibility of making mass and segmented mailings to reach the target audience.

Some ...