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Omnichannel
While the increase in online sales is a fact, new options such as click and collect can help direct customer traffic to the shopping centre and, once there, they opt for in-person consumption of other products or services offered to them. In this sense, it is important to have a wide ...

Today, in many businesses, video is already an essential part of corporate communication . Did you know that 87% of companies are already using video marketing strategies? According to a study by HubSpot , businesses that invest in content marketing do not want to be left behind by their competition ...

6. Use 'part 2' wisely
A 'part 2' is used primarily for two reasons: to get more engagement on the video (which is beneficial algorithmically) or to get views on the account.

users to look for a link to the continuation of the video in the comments and, if they can't find it, visit the account's ...

avatars with cryptocurrencies and also physically in the store. Even on their own e-commerce website they present the new collection with a prototype of the metaverse that can be dragged to view in 3D.

Zara also launched a collection for the Zepeto platform (a South Korean app for chatting with ...

This is where B2B copywriting comes into play, where the objectives can be diverse depending on the path of each company: attracting new customers, providing information about a product, generating brand awareness, increasing conversions on a website, etc.


Writing for professional buyers is quite ...

Good design : typography, colours and font size have a lot of influence and help to facilitate understanding.
A good question structure is key to ensuring that your client does not leave your customer satisfaction survey halfway.
A final thank you always helps to leave a good feeling in the person ...

Before we get into the world of influencer collaborations, let's touch on the topic of your own content. Launching paid advertising campaigns on Twitch isn't the only action you can take to exploit the platform.

As a social network focused on live streaming, there are a ton of possibilities. Your ...

Regarding the promotional dynamics, we have two alternatives :

Propose a 100% offline proposal.
For the first, you only need tablets or screens that include the online game in question and staff that attract passers-by to participate in it.

For the latter, you can choose from a wide range of ...

Another good application of questionnaires is to help us recommend products that we can offer to our clients. For Book Day we launched a book 'recommendation' tool in which users had to answer a few simple questions about their tastes, such as "Where would you like to get lost?" or "What is your ...

WordPress . This is by far the most popular solution, with nearly two out of three sites built with a CMS using WordPress .
Joomla . Another of the most popular (and classic) solutions is Joomla , which allows the creation of all types of websites and applications.
Drupal . It is a completely free ...