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Entering a website and receiving a friendly greeting from a small avatar is no longer strange for Internet users. These virtual agents that answer questions , provide technical assistance and information about products and services are called Chatbots .

A Chat Bot is a customer service software ...

Zendesk messaging delivers rich conversational experiences. Image description: A mobile phone surrounded by a cheeky floral arrangement
Even before the virus forced us all inside and online, messaging was taking over the world. It's how many of us shared news, collaborated with colleagues, and ...

Perhaps you have ever asked yourself: Should I set lower prices? What if I cannot sustainably maintain these minimum prices? Applying the cost/selling price formula can help you answer these and other questions.

It's natural to have questions about pricing. Although statistics show that customer ...

Companies currently invest 62% of their efforts in getting to know their customers better and understanding their expectations regarding support services. Customers, for their part, seek personalized attention, to the point of basing their purchasing decisions on it.

In turn, many customers migrate ...

You may have heard the terms “omnichannel” and “multichannel,” but do you know what they mean? Is it possible to build an integrated online and offline presence? Of course it is! Here’s how.

A Google survey showed that three out of four consumers who found useful information about stores through an ...

When you think of types of in-person technical support , what comes to mind? On-site troubleshooting.

In-person technical support is a type of customer service where a trained representative from your company meets with the person who requested help in person. The necessary repairs are carried out ...

In recent years, the term customer experience has gained importance and has become the focus of marketing strategies in companies of all sizes.

In fact, customer experience is now indispensable to successfully compete in the market and maintain customer satisfaction . According to Zendesk’s CX ...

How many times a day do you make decisions? What should I wear today? What perfume should I use? What am I going to have for lunch?

The same goes for purchasing decisions, which, no matter how insignificant they may seem, keep marketers awake at night.

Decoding the processes behind purchasing ...

The words upsell and cross-sell are often used in everyday business life, especially among sales teams. But what do these terms actually mean and why are they important for business?

Here we will explain what these strategies are, what they are used for, what the differences are between them, how ...

What makes one company successful and another in the same business unsuccessful? We live in a world of uncertainty and constant change, where it is increasingly important to build long-lasting relationships with customers, anticipate their needs and take the concept of customer-centricity to the ...