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The importance of product reviews on online stores (reviews) has varied over time and varies by industry, but one thing remains true. Reviews are worthwhile in the eyes of search engines and can benefit an online store SEO campaign , so this is an area that should not be ignored. Reviews are ...

From a professional point of view, LinkedIn is the social network with the most power of all. This tool allows you to get clients and make your company known, generating visibility at the same time . With around 3 million users in Spain, it has become the most suitable for establishing work ...

A few months ago we talked in a post about how to get your website to rise in the Google results, thus improving SEO. Everyone wants their website to appear in the first results, but to do so you have to use certain tools and analyse the data they provide. Using the information extracted from these ...

Instagram has been a part of the e-commerce trend for a few months now . Since its inception, social networks have been tools that have helped improve interaction between customers and brands. Now, many companies want to sell their products through this platform but don't know how to do it.

In the ...

This article is part of a group of articles that aims to compare the main CMS for online stores currently on the market. Today we will focus on the comparison between Magento and Prestashop . We will analyze their functionalities and compare them, as well as compare many other aspects of these 2 CMS ...

By now, almost all of us know that Magento will stop supporting Magento 1 in June 2020.

If you have an online store on Magento 1, how does the loss of support affect you?

The use of Magento for creating online stores has increased, and with it the number of users trying to obtain private personal ...

Ensuring your Magento website runs quickly is a crucial factor for your sales, SEO, cart abandonment rate, bounce rate, and most importantly, the user experience on your website.

Before you start working on speed optimization for your Magento store, you should know where your website currently ...

We all know the Google PageSpeed ​​Insights speed test . However, getting a score of 100 in this Google speed test is not an easy task.

In fact, many companies are desperately trying to improve their score on this test without much success. This is because Google sets very high requirements for a ...

As we saw in our definitive guide to Inbound marketing , identifying your buyer persona is an essential factor and a fundamental piece for the success of any Inbound marketing strategy.

Inbound Marketing focuses on the concept of buyer persona , which is based on creating a story around the user to ...

Deciding which social networks are important for your company requires analyzing what objectives you want to achieve through them.

Social media is an important factor for the recognition of your company . The importance of social media in companies grows as users use social media more and more ...