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The basis of any successful business is understanding your target audience. Those who have defined the circle of consumers will be able to choose the tools for promoting the product. That is, knowing your target audience, its needs and interests makes it possible to effectively develop advertising ...

If the report shows extremely high data on conversions and their cost, it is too early to rejoice. It happens that everything looks good on paper, but in reality there are no sales.

This happens if the report is generated mechanically based on clicks. The user clicked on the application form, but ...