Email Forums

Content Marketing

A recurring image when thinking about the creative processes of great artists, such as Gabriel García Márquez or Pablo Picasso, is that of these solitary geniuses locked in their room waiting for a stroke of inspiration. Nothing could be further from the truth. But does the same ...

Strategy

In a world where consumers are tired of intrusive advertising, valuable content plays a decisive role in changing users' perspective towards brands. Therefore, we can question whether content surpasses advertising today .

Successful Content Marketing Strategies
Excessive and annoying ...

Content Marketing

Only 11% of companies think their content marketing strategy is excellent. Given this fact, why should companies give more importance to content? How can they make the most of these digital assets for their B2B marketing strategies?

The digital transition has substantially ...

Blog

The vehicle, machinery and spare parts industry in Colombia has experienced steady growth in recent years. However, companies in this sector face several challenges to establish themselves as leaders in their market.

One of the most effective tools for overcoming these challenges is content ...

Content Marketing

In a digital world where content is king, companies in the e-commerce, logistics and technology industries like Melonn need a solid content creation strategy to compete in the market. However, generating content for each stage of the customer journey can be a challenge for many ...

Having clear and accessible statistics is essential to improve your email marketing strategies. But how can you track the behavior of individual contacts? Some of them, in fact, are particularly important for your business: understanding whether your emails are relevant to their interest is crucial ...

The future of email marketing from the perspective of Jorge Fernández from iBrands [Interview]
At Mittum, it was time to interview the experienced Jorge Fernández. He is part of the company iBrands, and in his speech he shared with us important details about working with databases, as well as the ...