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Parallel to this, in Room 2, Julian talked about how AI can be used as a game-changer in SEO. ChatGPT can now do much more than just write; it can even create graphics. And all in your company's colors. All you have to do is specify "Use the colors" and then the HEX codes for your company.

This ...

If you want to succeed in a highly competitive environment, an online marketing strategy is essential. Companies that use their digital channels in a targeted and strategic manner, as opposed to simple, unplanned online marketing measures, benefit from the following advantages.

Targeted approaches ...

Is your content really designed to best appeal to your target audience? Are you communicating your messages clearly and convincingly? Are you reaching the right readers and are you exploiting all the potential to improve your visibility? These days, it's more important than ever that your content ...

Imagine you're standing in the supermarket in front of a shelf full of similar products. After a brief hesitation, you automatically reach for the brand you know – even if it's slightly more expensive than the alternatives. This purchasing decision isn't a coincidence, but rather the result of ...

"Working time is life time": The underlying idea behind Claneo's founding was, above all, the shared goal of creating a working environment in which all employees enjoy coming to work. In addition to professional development and responsibility, workplace culture is the decisive factor for satisfied ...

Duplicate content refers to identical content in the same language that appears multiple times on the same or a different domain . This content doesn't always have to be completely identical – very similar content blocks can also be classified as duplicate content by search engines. In this case, it ...

While the approaches of digital and traditional PR differ, both strategies can benefit from synergies between them. Digital PR is characterized by data-driven methods, where information and analytics are crucial. When traditional and digital PR share relevant data and research findings, they can ...

Google began rolling out the November Core Update on November 11, 2024; full implementation may take up to two weeks. Google's Danny Sullivan had previously announced that websites that lost traffic and visibility as a result of the Helpful Content Update will not regain them with the November Core ...

The percentage of the lookalike audience size indicates how similar the new target group should be to the source. For example, if you choose 1%, this will be the 1% of Facebook and Instagram users who most closely resemble the characteristics of the users from the selected source. The higher the ...

There's a third aspect that contributes significantly to sales growth. It's so obvious that it should be self-evident. But that's not the case for many brands.

Ensure high customer satisfaction.

How exactly do you achieve this? By solving your customers' problems and fulfilling their needs with ...