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The fifth step of Scrum is the opportunity to assign responsibilities for planned tasks. This step is a time for discussion. The team must agree on which team members will be assigned ownership of tasks and user stories. Self-organization is essential here. The Scrum master's role is not to tell ...

Personalization in email marketing isn't just about using the customer's name. It's about crafting a message that feels tailored to the recipient. By referencing their past interactions with your brand, such as previous purchases or items they've expressed interest in, you show that you're attentive ...

With hundreds of customer relationship management (CRM) systems available today, choosing the right CRM software can be difficult. The best CRM software depends largely on your specific needs and goals.

But, to make sure you're putting the odds in your favor, follow these six steps to choose the ...

This metric shows the percentage of people who mark an email as spam after receiving it. This is a critical metric to monitor because it indicates whether recipients perceive your message as irrelevant, annoying, or even inappropriate. However, the spam rate doesn't account for emails that are ...

To maximize your BFCM sales, take the time to think carefully and prepare a well-planned BFCM marketing strategy. The earlier you start planning, the better results you can expect. For your marketing strategy, consider focusing on and leveraging the communication channel that has traditionally been ...

Google Search Console provides a Core Web Vitals report that shows how your website is performing on both desktop and mobile devices. It highlights affected pages and groups them based on their performance ( excellent , improvement needed , or poor) .

Page Speed ​​Insights analyzes individual web ...

A good marketing CRM can automate many back-end workflows , saving marketing teams time and ensuring consistent communication with customers.

Example of campaign automation with a marketing CRM
A travel agency is looking to build customer loyalty. It uses its marketing CRM to automatically send ...

This year, we've enhanced existing core services to bring you more features without increasing your costs.

New and improved Site Scanner
Our Site Scanner tool has long been a customer favorite. This year, the service evolved into a comprehensive security solution with weekly file scans in the ...

The first web pages were built in a simplified version of XML called HTML, characterized by a white background with black text. If a sentence was underlined in blue, you knew you could click on it. If it was purple, you knew you had already clicked on it.

Life was simple.

Nowadays, HTML code is ...

The Critical Path Method (CPM) helps clearly communicate the project plan, timeline, and project performance. This clarity helps track progress, identify issues, and make informed decisions.

In summary, using the critical path method (CPM) allows project managers to optimize timelines, allocate ...