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It is clearly better for the manufacturer to sell directly to retailers, but they may not have the luxury of choice, in which case they need to promote their products to all three parties.

Trade marketing strategies are used to create demand for your own products and this is important as retailers ...

2. Google Ads Scripts
Google Ads scripts have been around for a while. They are a way to automate common procedures or interact with external data using JavaScript in a browser-based IDE. (The IDE helps with syntax highlighting, auto-completion, and previewing.)

If the previous paragraph made your ...

Marketing digital B2C
If you're a B2C (business-to-consumer) company, depending on the price point of your products, the goal of your digital marketing efforts is likely to be to drive people to your website and convert them into customers without ever having to speak to a salesperson.

For that ...

Make it your goal to have the best content on the web for your topic, or at least a major subset of your topic. This way, you'll be future-proofing your business with Google.

“This allows you to compete effectively on long-tail searches (which still account for around 70% of all search queries ...

Who pays attention to someone who only talks about him, him, him? Contact with a prospect should be bidirectional and should communicate the added value that YOU have for HIM to choose you.

Therefore, having prior information about each prospect and presenting them with a secure and close ...

Try experimenting with a new, shorter sales process and see how it improves your sales results.

It's easy to think that every customer is different and requires their own personalized approach to closing a sale. What's more, you may notice that your sales reps are employing different selling ...

The main questions your competitive analysis should answer are:

Who are the competitors?
And how are they going to achieve their goals?
5. Define your target market and the people who buy from you
The best way to create buyer personas for any business is by creating a customer journey map. A ...

Now that we understand standard objects, their properties, and the associations between them, let's explore HubSpot custom objects.

hubspot-custom-objects

Custom objects are exactly what their name suggests. They allow you to extend HubSpot's functionality, giving you the flexibility to define ...

Page B: 50 out of 200 people converted (25%)

This is a statistically significant result, and you'll probably go with page B.

What's next?

The conversion optimization process never ends. It’s about constant iteration and squeezing jordan consumer email list out additional performance over time ...

If you've been focusing too much on just driving more and more traffic with the likes of search engine optimization, it's time to start considering:

What is CRO and how can I implement a CRO strategy to convert existing visitors and increase sales? It’s time to dive in.

In the simplest terms ...