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Account-based marketing , or ABM, is one of the most important strategies for a company today. Today, more than 94% of companies have an active ABM program.

If you don't use it, you could be missing out on a huge amount of sales.

Marketing strategies have evolved over time. From classic door-to ...

Product Data Management therefore accelerates time-to-market, i.e. the time from conception to product launch, which is essential to meet consumer expectations.

Reduce development costs
Development errors create waste and rework. Every time an engineer needs to redo a project, the company loses ...

The hero and the mentor
Your company is not the protagonist of the story. The customer is. The hero is the potential customer. So, never start any kind of storytelling, sales email or presentation, by talking about your brand, your product, your headquarters location, your investors, your customers ...

Let's look at an example of a Purchasing Power solution finder, built with Ion.

sales enablement solutions
sales enablement solutions
In this example, Purchasing Power uses the solution finder for those looking to purchase a laptop. The questions ask how the user will use it, the operating system ...

Just as there are metrics in Marketing that allow you to calculate how much was achieved by using a strategy or the popular ROI , it is also possible to use a similar concept to identify the performance of a company as a whole. To do this, you must calculate the timeframes and the return on ...

Custom insights and dashboards that help you seamlessly access statistics and other information for data analysis and troubleshooting ;
direct verification of object definitions in the database;
quick view of query results;
Dark theme for users who prefer dimly lit interfaces while working.

In ...

This means that the important thing is to teach teams that these situations happen, so that they are prepared to face them without damaging the company's image .

This is one of the pillars of a role-play exercise. It is essential that salespeople are prepared to deal with the most diverse types of ...

Calculating SEO ROI is critical to extracting everything that search engines can do for your business. By doing the proper preparation, analyzing metrics correctly, and acting on the data collected, your business has what it takes to be at the top of the search rankings.

For this reason, having an ...

The recommendation is that this time should not exceed 100 milliseconds, so that the user has a quick response and does not abandon the page. Between 100 ms and 300 ms, it is a warning sign for adjustment. Above 300, it is a bad experience.

Cumulative Layout Shift or CLS is the metric that measures ...

As a marketer, you are aware of the costs involved in attracting new leads from the start. This work includes helping them learn about your brand, getting their attention, making them consider options, and convincing them to buy.

Customer Acquisition Cost (CAC) is always higher when the buying ...