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Therefore, use Twitter's pinned tweet function to include a summary of the webinar and a link to register below your profile. If people want to find out more about the webinar, you can send them to your company's website. In addition, we will link to a YouTube channel on our company's website where ...

This analysis is also useful for determining targets and setting personas. Segmentation analysis is often used to classify existing customers, but it can also be used to analyze potential customers with no purchase history. Grouping customers based on attribute information such as gender and age ...

In addition, the unsubscribe rate for the first email was 0.04%, and for re-sending to those who had not opened the email was 0.03%. This result shows that sending emails twice to those who had not opened the email makes it easier to induce negative reactions. As you can see, there are ways to ...

For example, you could send a general product catalog only to customers who have purchased your product more than twice. Narrowing down the recipients of your direct mail is not only effective, but it also leads to cost reduction. The key to narrowing down the target of direct mail is to utilize ...

To avoid regretting your decision after implementation, it is important to choose a CRM system that suits your company by focusing on the key points. Organize your current operations and set implementation objectives and goals First, set the purpose and goal of introducing a CRM system. By setting ...

Furthermore, as data is now easier to handle, it has become easier to generate new ideas. The introduction of multiple systems and the resulting scattered data and increased operational burden are common issues that arise when digitalizing marketing. As in the company's case, by choosing the ...

In order to increase the repeat rate of existing customers, the company has started "One to One Email Marketing" using a CRM system. <Company profile> Company name Hiraki Co., Ltd. Industry General mail order business Number of Employees 580 (as of March 2023) Reasons for introducing a CRM system ...

<An example of encouraging registration by clearly indicating that advertising emails will be sent in addition to sending materials> Product material download 1. The "Product Information Download" form prompts users to enter personal information, such as their name and email address. 2. Indicate ...

Set implementation objectives and KPIs Create target personas Create a customer journey map Select and implement a CRM system Operate while rotating the PDCA cycle Set implementation objectives and KPIs First, set the purpose of implementing a CRM strategy and the KPIs to evaluate the results . The ...

提供有关用户体验、产品优缺点的真实数据和信息，帮助人们做出更明智的决策，通过解释我们如何解决问题来解决实际问题，才能真正发挥作用。

说到解释我们如何解决问题，如果做得好，方法论今天仍然有效：如果你知道我的博客或我的 YouTube 频道，你就会知道我经常讲述我的经历（无论是一次旅程、一项技术产品还是其他什么）与个人理财、商业和营销领域相关），诸如我对Switchbot Hub mini的评论之类的内容，我在其中解释了我为什么购买此设备以及它帮助我解决了什么问题，这些内容不仅得到了 Google 的奖励，而且最重要的是得到了奖励用户，因为它们是具体、有用且高质量的视频。

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如今 ...