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Photos, images and graphics have a huge communicative power. More generally, visual content marketing is a powerful and effective tool to capture users' attention.

It is no coincidence that the use of visual elements is essential in the creation of content that can communicate the desired message ...

PrestaShop is the most used open source CSM in Europe for the management and development of e-commerce. The platform offers several resources, starting with the wide choice of templates.

How to find the ideal theme for your online business?

Table of Contents:

Criteria for choosing the right ...

Creating a website is no longer an activity reserved for people with specific computer skills, but is also feasible for those who do not have any particular knowledge of programming thanks to the many software and online tools.
When developing a web project, you need to realize that what is ...

Among the domains with boundless use is .com, which since the distant 1985 has acquired an absolute leading role on the web.

Created to be used mainly in the commercial sector, this generic top-level domain (gTLD) has become the first choice for all those companies interested in giving an ...

The cyber attack landscape is being refreshed with a particular ransomware capable of self-encryption to evade the work of antivirus. This system is currently one of the protagonists in the area of ​​attacks that require the payment of a ransom in exchange for non-disclosure of information.

As is ...

WordPress has always offered its users features that allow the transfer of data from one device to another. For a long time, the solution was the use of a specific file called xmlrpc.php. In recent years, however, this system has proven to be thorny.

In the WordPress environment, XML-RCP was ...

Cloud storage is becoming increasingly crucial for companies. This technology allows you to store and manage your data in a flexible and secure way, improving efficiency and productivity in business contexts. In addition, it allows access to files from any device connected to the Internet, reducing ...

In a context where artificial intelligence permeates on multiple levels, Google introduces Duet AI, in a market already occupied by the giant with Bard, the chatbot similar to ChatGPT.

Duet AI responds to the need to create a tool close to Copilot, Microsoft's AI that interacts with the Office 365 ...

预测可能非常危险。在 2020 年发生的一切之后，谁还想发表自己的意见呢？尽管如此，在 Plezi 我们不会气馁。为了真正了解 2021 年营销人员的期望，我们认为最好询问那些知情人士。因此，我们召集了我们最喜欢的营销人员，请他们就来年的趋势、策略和技巧发表看法，并讨论他们认为 B2B 营销人员需要关注和集中精力的最重要的事情。


机遇与竞争
兰德作者：Rand Fishkin， Sparktoro首席执行官兼创始人

2021 年，许多富裕国家将恢复到疫情前的某种正常状态，随之而来的是许多行为变化和新形式的消费。在 B2B 领域，许多公司将寻求利用这些预期支出，并且大多数公司将需要在未来 ...

营销人员喜欢做出预测，他们喜欢掌控一切。但在当今的数字化和自动化世界中，营销人员如何才能最好地利用他们的时间？你如何在这种组合中成功使用营销自动化？在人工智能时代，你如何才能最好地利用你的精力来取得成果？

在 Plezi，我们认为营销要有创意。事实上，最有趣的部分是创建一个活动，想出有趣的方法来吸引和转化你的受众。之后的部分是，你要制定一个真正有效的方法来了解这些活动的进展情况，自动执行某些重复性任务，并带领你的潜在客户踏上旅程，这就是营销自动化能帮到你的地方。

营销自动化一词涵盖了一系列旨在节省营销人员时间的工具。由于时间就是金钱，投资回报对企业来说很有吸引力。然而，即使目的和方法相似 ...