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Clasp Blog Satisfaction Guarantees: 7 of the Best Examples to Consider
Offering a satisfaction guarantee to buyers helps differentiate a brand from competitors, reduces barriers to purchase, and provides the desired sense of confidence in a product. The guarantee is a universal tool that works ...

Clasp Blog AI in Marketing: Examples and Use Cases
In 2024, marketing and AI are inextricably linked. The world’s largest companies began using AI tools several years ago, which has allowed them to achieve and maintain their current leadership positions. According to Content at Scale , 80% of U.S ...

In the rapidly evolving world of B2B marketing, where the emphasis is often on quick wins and immediate ROI, long-term customer relationships can sometimes take a back seat. However, the true value of a business is often measured not just by the number of new customers it acquires but by the ...

Lead Generation from a B2B perspective represents a crucial point, one of the most important of our entire B2B Marketing strategy.
Digital certainly plays a central role in this “piece” of the sales process and in this article you will discover which tools and tactics are best for generating quality ...