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Programmatic advertising offers the ability to analyze and target more granularly than traditional digital advertising methods. Key metrics to consider when running programmatic campaigns include:
CPM (Cost Per Mille) — the cost per thousand contacts shown. This indicator qatar consumer mobile ...

Analyze how blockchain can improve transparency and efficiency in your marketing strategy.
Start with pilot projects and testing to assess the real benefits of using blockchain technologies.
Work with professional developers who will help you properly integrate blockchain into your marketing ...

Shown in search engines or on websites depending on the user's query. Advertisements become visible when a person is actively searching for information related to a product or service.
Platform: Google Ads, Yandex.Direct.
Pay per click (CPC). You pay only for clicks to the site.

Shown based on the ...

Lack of audience focus: When content is too general or too complex for the target group to understand, it reduces its persuasiveness.
Overly complex or overloaded text. When content is saturated with unnecessary details and difficult to perceive, the audience may not read it to the end, and the ...

blockchain
In the last few years, blockchain has gained attention not only in the financial sector but also in other areas, including marketing. This technology, which has become the basis for cryptocurrencies, can significantly improve the effectiveness of online marketing, providing transparency ...

website usability
5. Forms and feedback
Forms are the main tool for interacting with customers. Their usability directly affects conversion.
How to check:
Steps:
Fill out every form on the site.
Check that the "Submit" buttons are working and that error norway consumer mobile number list messages ...

marketing
Marketing is not just advertising and promoting products. It is a comprehensive approach that helps businesses grow, find new customers, and improve interactions with existing ones. In this article, you will learn how marketing contributes to business success, what goals it pursues, what ...

There are several platforms that allow you to create an e-commerce site: two of the main ones are PrestaShop and Magento .

PrestaShop

PrestaShop is perhaps the most popular open source CMS for those who want to open an e-commerce. The advantages are numerous:

Functionality

There are over 310 ...

Home > Inbound Marketing > The 10 Marketing Trends You Absolutely Need to Know
In recent years, the way of marketing has evolved very rapidly. What are the latest trends? Here's a little preview: the consumer is becoming increasingly important.
In the digital age, the customer experience has changed ...

Home > Digital PR > Tools to make your digital strategy more effective
Digital marketing is the set of all those activities aimed at creating integrated campaigns, implemented through the use of digital tools capable of identifying customer needs and achieving measurable results. What are the tools ...