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We all know that most of our potential customers are part of the huge Facebook community. More than 1.7 billion users log into Facebook every day

The problem is that writing Facebook posts is no longer enough for most brands, especially those just starting out. Giving Facebook money to direct ...

As the coronavirus presented new challenges for people around the world, consumer spending habits changed dramatically and retailers scrambled to adapt.

Demand for groceries and food delivery skyrocketed, while spending on clothing, beauty, entertainment and toys took a significant hit.

While ...

It is no exaggeration that the Internet has drastically changed buyer behavior and businesses have adapted to these changes with new strategies such as inbound marketing.

Even brick-and-mortar stores have had to deal with the disruptive effects of digital technology. A Google study, for example ...

The structure of the site, creating an experience that persuades your visitors to navigate the site and interact as well as the quality of the content are very important factors that result in the user having a pleasant experience.


All of the above factors and more are very important, that is why ...

Uncertainty is one of the defining characteristics of 2020, for both consumers and businesses. With Coronavirus cases rising across much of the world and political uncertainty in the US, brands are again asking themselves how to be prepared for unforeseen circumstances and changing consumer ...

Even before the onset of this year’s twin health and economic crises, the role of the chief marketing officer had become more complicated.

On average, CMOs are the most junior members of the C-suite. Boards demand greatness from them. They are expected to be customer champions, frontline brand ...

“I just learned how much kids this age need during the day and how hard it is to be a teacher,” said one person we interviewed.

Kids need entertainment, too. As summer approached in the United States, parents found themselves working from home and the usual options for their children — summer ...

More than 1 in 4 shoppers say brands could be more helpful to them by training their customer service teams on how to better handle needs in the moment.

With that in mind, are you providing customers with the kind of support they need in the environment? Use your teams and chatbots to clarify ...

We’re building on previous work we did with Geena Davis and her research institute to measure gender representation in YouTube ads using machine learning. We’re also working with the Association of National Advertisers ’ #SeeHer initiative to expand our technology to help brands measure ...

As the coronavirus imposed restrictions on most aspects of daily life, online video played a pivotal role in the global community’s adaptation to the pandemic. More than ever, we saw YouTube users seeking out opportunities to connect with others through content, suggesting that the future of video ...